OWNA is excited today to announce the acquisition of Kindicare, Australia’s most innovative childcare directory and discovery platforms. The acquisition marks a major milestone in OWNA’s continued growth and its mission to simplify how families discover, connect with, and enrol in early learning services.

KindiCare supports thousands of early learning centres and attracts hundreds of thousands of family searches each year, making it a trusted starting point for parents navigating childcare options. By integrating KindiCare into the OWNA ecosystem, the combined platform will now support the full enrolment lifecycle – from discovery and enquiry through to enrolment, engagement, and retention.

“This is a game-changing moment for the sector,” said Kheang Ly, Founder/CEO at OWNA. “Families have long struggled with a disconnected and frustrating enrolment journey, while centres have been forced to manage enquiries using tools that were cumbersome to use. Bringing KindiCare and OWNA together allows us to solve both sides of that equation at scale.”

OWNA has experienced strong growth, onboarding thousands of new centres and supporting close to a million families across Australia and New Zealand. The addition of KindiCare significantly expands OWNA’s reach at the top of the funnel, enabling centres to convert enquiries more efficiently while giving families greater clarity and confidence earlier in their decision-making process.

“KindiCare has built an incredibly valuable early learning discovery platform with deep trust from families searching for early learning services and providers,” said Benjamin Balk, Founder/CEO. “By combining that reach with OWNA’s purpose-built platform and operational tools, we’re delivering something the sector has never truly had before: a single connected, data-driven enrolment and engagement experience designed specifically for early childhood education providers and families. OWNA’s acquisition of KindiCare will improve access to the service from childcare providers, all in one platform, at a time where many early learning providers are experiencing lower occupancy rates and finding it ever more difficult and expensive to market themselves and connect with families searching for childcare.”

What this means for you

For early learning providers, the acquisition unlocks more powerful CRM capabilities, improved enquiry-to-enrolment conversion rates, and richer insights into family engagement.

For families, it means a more transparent, streamlined pathway to finding and securing the right care for their children.

The acquisition underscores OWNA’s long-term commitment to investing in the early learning sector through technology that reduces administrative burden, supports sustainable growth for providers, and ultimately improves outcomes for children and families.

We will be announcing more on how KindiCare & OWNA will interact soon. To stay up-to-date, sign up to our newsletter.